Pavel Samsonov is a New York-based UX leader exploring the applications of design as a decision-making framework for all areas of product development. He currently runs product design education and insights at Nielsen Norman Group.
His approach to product & design draws on his building design practice and leading innovation engagements at AWS, managing enterprise product teams at Bloomberg, design-driven rapid prototyping in the start-up world, traditional graphic design education, and an academic background in human-computer interaction.
Having given up staying on top of the latest design titles, Pavel describes himself as a Problem Designer, because the biggest influence on the solution is always the framing of the problem.
