Nick Cristea is a partner and strategy director at AllofUs, a London based interactive design consultancy that develop interactive strategies and award winning work for projects as big as buildings and for projects small enough to fit in your pocket.
At AllofUs Nick heads up the strategy team that helps clients such as Motorola, Playstation, BSkyB, and Nokia realise new business ventures and innovation projects.
Before establishing AllofUs with his partners back in 2003 Nick was the design director at Digit which he helped establish in 1995. Before that, in the dark days before the web, Nick run the multimedia department at Nottingham Trent University, and if you traveled back to the late 1980s you would find Nick designing button interfaces for electrical appliances.
