Marcel Ziul is the Founder and Executive Creative Director at State. He began his career in Brazil in the early 2000s before relocating to Los Angeles in 2006 for a complete creative reset. There, he built a studio rooted in independence, high standards, and collaboration, partnering with world-class talent and clients across the globe. His commercial work spans brands such as Google, Apple, Nike, Amazon, NFL, ESPN, and more, earning industry recognition including Emmy, MTV VMA, and Promax awards since 2014.
Marcel Ziul’s work is shaped by lived experience across cultures, industries, and creative extremes. From growing up in São Paulo and immigrating to the U.S., to navigating both inspiring and imperfect studios, to building State from the ground up, his perspective comes from practice rather than theory. As a founder, he has experienced success, burnout, ego, and reinvention firsthand, using those lessons to build a studio rooted in intention, diversity, and expression. A frequent speaker at leading design conferences including OFFF Barcelona, Graphika Manila, Anymotion, and Motion Conference, Ziul brings vulnerability, honesty, and the clarity of someone who continues to do the work.
When he’s not designing, Marcel can usually be found cycling up mountains (for fun). 🚴♂️