Jody Poole’s creative journey began in dimly lit arcades, surrounded by 8-bit graphics and electronic synths – an unlikely origin story for an award-winning Creative Director whose work spans broadcast, interactive, and performance marketing. Over a career built at the intersection of craft and technology, he has led campaigns for Coca-Cola, Kellogg’s, Allstate, and VH1, earning Effie Golds, Canadian Screen Awards, and MMVAs.
Jody now leads teams at the forefront of how emerging technologies are reshaping creative production – and was recently quoted in Fast Company on how new tools are changing the design industry. He is also a part-time professor of Game Design, a Taschen 100 Best Portfolios alumnus, and an international conference speaker.
Jody believes the best creative work happens when a tight-knit crew makes something out of nothing – and that the arcade was the best design school he ever attended.