Jennifer Giddens is the senior vice president of marketing & digital for Sprout, a network of NBCUniversal Cable Entertainment available in over 58 million US homes.

In this role, she is responsible for driving and implementing the network’s overall consumer, trade and strategic marketing, overseeing multi-platform digital, business initiatives, consumer products marketing and creating customized marketing campaigns to support the network’s roster of original series and gold standard programming.

Giddens works in collaboration across all NBCU networks and properties, as well as with external partners, to generate effective cross-promotional opportunities, and she serves as a key member on Sprout’s executive team reporting to network president, Sandy Wax.

She joined Sprout after spending 10 years with Turner Networks in Atlanta. Giddens and her husband live in New Jersey with their two children.