Jay, InteraXon’s Senior Interaction Designer, is the inventor of Sonic Cradle, an award-winning persuasive medium for mindfulness meditation. Jay has helped optimize user experiences for clients as diverse as UNESCO, Cirque Du Soleil, Yellow Pages Group, the Canadian Institute of Health, TD Insurance, LexisNexis, Publicis and Qatar Airways. He has also presented his work at many international conferences (including an official TED conference), published academic papers, and been the subject of press features by CBC Radio, Vice, and Conde Nast. Jay brings this formidable experience to bear in designing Muse to be engaging, easy-to-use, and adapted to the context of daily life.