Jason Zada is an Emmy Award-winning director and entrepreneur who is currently building Secret Level, a next-generation entertainment studio powered by AI. With a track record of founding and successfully exiting two companies, Zada is a creative force behind viral sensations like Elf Yourself and the Emmy Award-winning Take This Lollipop. He has crafted groundbreaking experiences for brands like Coca-Cola, Black Eyed Peas, Snapchat, and Call of Duty. At Secret Level, his focus is on revolutionizing storytelling by blending cinematic techniques with AI and cutting-edge technology to redefine the future of entertainment.