Bettina Sherick oversees the deployment of Internet and mobile marketing strategies and digital marketing content development for the international theatrical businesses of 20th Century Fox International. Her experience includes managing the development of international digital marketing campaigns for $100M+ box office releases such as The Simpsons Movie and Fantastic Four: Rise of the Silver Surfer. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned Internet campaigns globally. Ms. Sherick began her career at Fox as the Executive Director of Internet Marketing for the Home Entertainment International division. Prior to that, she was Director, E-Commerce Marketing, for Warner Bros. Studio Store.