Alia is the brand marketing manager at SoftBank Robotics America, helping script the conversation surrounding social humanoid robotics in our daily lives. She works with teams throughout SoftBank Robotics internationally, creating brand stories and messages to help guide the introduction of Pepper, the company’s flagship robot, to SoftBank Robotics customers and the public at large. Prior to joining SoftBank Robotics, Alia has worked in various marketing and communications roles for innovative technology startups as well as corporate giants like Tommy Hilfiger and Tiffany & Co.