Florian Schmitt and Alexandra Jugovic are joint creative directors and founders of Hi-ReS! London, a creative consultancy and design studio. Their work aims to pair an equally artistic and tongue-in-cheek approach with strong commercial sensibilities for clients as diverse as Lexus, Mitsubishi, Diesel, Playstation as well as artists such as Massive Attack. They’re well known for their work for feature films such as Darren Aronofsky’s “Requiem for a Dream” or Richard Kelly’s “Donnie Darko”, exploring non-linear and interactive narrative in many of their sites.

Their work has been featured in over 50 books and magazines.They were voted into RES-magazine’s Top Ten list of “Innovators to Watch” and appeared as the only creative agency in the Entertainment Weekly It-List, won Clio, D&AD, OneShow, Prix Ars Electronica and Webby-Awards, as well as a Gold Cyberlion in Cannes in 2003.In the UK they were voted “Best interactive Agency” in the Creative Review “Peer Pool” in May 2002,best new-media Creatives in Campaign Magazine’s “The Book of Lists” December 2002 and as one of the most respected agencies 2003 by NewMediaAge.