Adam is Director of Games Monetization for Unity Technologies. He has been working with “freemium” business models since 2005 when the web game Puzzle Pirates launched its first micro-transactions server. After running analytics for Three Rings Design for 5 years, Adam made the jump to Electronic Arts where he produced Monopoly Millionaires for the Facebook platform. Following a stint at TinyCo producing the mobile title Tiny Zoo — which hit #1 Top Grossing in the iOS App Store under his management — Adam came to Unity Technologies to help developers monetize their games.