As an industry we make a lot of assumptions about animation and its role in our work. Some assume you have to be a motion designer to do UI animation well, or that animation is merely an extra decoration. These assumptions can hold us back from fully appreciating the potential of UI animation and hinder our design decisions.
In this session, Val will cover common assumptions around UI animation and how understanding each – whether myth or truth – can impact your work. You’ll come away with a renewed confidence on how to effectively pull off UI animation.
Attendees will leave with a renewed appreciation for motion’s role in design and empowerment to use it in their own work.
Things Audience Members Will Learn
- How to successfully share motion ideas across design and development
- The benefit of creating meaningful principles around animation for your product
- What animation can bring to the table for good UX
- How our assumptions around motion can affect the end result of our work
Designers, developers, and PMs of all experience levels who work in the interactive space.