Overview
We work at the intersection of art and commerce. In art and music — from the outset — the creator doesn’t know where he or she will end up. On the other hand, commercial clients expect predictable and quantifiable results, and aim to limit all creative, production and financial variables before a project begins. Fear of the unknown can destroy projects and waste everyone’s time and money. In this talk Wilson will discuss how to mediate art and commerce by embracing the unknown, and focusing on the process rather than the result.
Objective
To discuss why it is important to make studio projects a primary initiative in your business model – and how to do it.
Target Audience
Creative and business minds alike who work in the creative services industry.
Five things audience members will learn
- How to build low/no-budget projects into your professional workflow rather than relegating them to nights and weekends.
- A glimpse into the wild — and mundane — projects we take on at Antfood and how they feed each other.
- What advertising clients think goes into making music and sound design for picture.
- What actually goes into making music and sound design for picture.
- How to reconcile opposing forces to make great work against the odds.
