Spotlight Experiential Design

2016-05-07 00:00:00 2016-05-07 00:00:00 America/Toronto Spotlight Experiential Design Explore design that transports you into a world of endless possibilities. We’re taking a deep dive into the area of Experiential Design and hope you’ll join us to learn how you can leverage this info in your work. NYC FITC NYC

Presentation


Overview

Experience Design is a controlled practice that juggles many simultaneous disciplines to engender a particular effect on audiences. It’s time-based. It’s sensorial. It’s narrative. HUSH’s practice runs the spectrum from utilitarian user experience development to expressive digital endeavors – and at at a range of scales, from human to architectural to urban.

Our practice requires an intimate handshake between the physical and digital user experience to create a complete brand expression — as fundamental to a brand as its own identity. We work to simplify complex brand ideas down to core design elements that drive all of our design decisions. Success means we’re able to articulate complex problems with simple, meaningful gestures.

Objective

Examine the creative processes at this intersection, and how design-led brands can leverage experience design as a powerful force.

Target Audience

Leaders of design-driven organizations and brands

Three things audience members will learn

  1. Experience design as a broad practice and its applications for businesses
  2. Key design concepts and processes that merge in this discipline
  3. Understanding the integration of digital and physical narratives