FITC Unconference at Adobe MAX 2011

2011-10-03 00:00:00 2011-10-06 00:00:00 America/Toronto FITC Unconference at Adobe MAX 2011 Please join FITC on October 1-5 in Los Angeles for Adobe MAX 2011 which will bring together thousands of forward-thinking designers, developers, and business decision makers that are shaping the future of our industry. As part of the agenda at this year’s MAX, Adobe has… Los Angeles FITC Los Angeles



In a digital landscape, which moves at a blinding speed, itʼs easy to get confused, distracted and misinformed. For much of last year, people were debating about the future of Flash in light of the mobile revolution and especially the refusal of the (then) dominant iPhone to integrate it. While it was obvious Flash wasn’t going anywhere soon, it was hard to ignore the claims for the end of an era for Flash, and of course the infamous “Thoughts about Flash” letter.

This presentation explores the striking irony, especially now in 2011, about how to use technology in this new age, with consistency across platforms and devices. As Mark Twain famously remarked “The reports of my death are greatly exaggerated”, Flash is not only alive, but its role in the new emerging mediums is growing and dominant.

Itai will explore the early beginnings (who knew Flash was originally designed for tablet computers… hmm, seems like weʼve gone full circle by now), the first ʻBrowser Warsʼ, the rise to stardom and the agile nature of Flash, and of course AIR. The change of landscape is not only coming from the mobile world though, so weʼll also take a look at how social media is altering the way you need to consider using Flash and AIR technologies.