Overview
Until recently constrained by platform fragmentation and integration challenges, mobile campaigns are commanding increasing prominence alongside traditional web campaigns, thanks to the evolution of second generation social media APIs (e.g. Facebook Open Graph) and the increasing sophistication of potentially platform-agnostic mobile browsers. With social mobile adoption continuing to rise (according to 2010 data from ComScore, 30% of smartphone users access social networks using mobile browsers), marketers and brand managers must adapt to a consumer ecosystem that increasingly empowers users to engage with companies outside traditional advertising channels.
Audience:
Marketers; Brand Managers; Production Managers; Project Stakeholders.
Attain:
A strategic roadmap for creating next-generation social mobile campaigns.
Please see presentation slides here
