SCREENS 2013

2013-10-03 00:00:00 2013-10-05 00:00:00 America/Toronto SCREENS 2013 SCREENS is dedicated to covering development for mobile devices and operating systems. Consumers are increasingly using mobile devices to access websites and applications, and companies are taking notice. Through two days of presentations, demonstrations and panel discussions, as well as an optional day of workshops,… Toronto FITC Toronto

Presentation

Serious Games
Business

Overview

Serious Games: It’s time to get serious about playing games.  How you can use game mechanics to increase exhibit attendee engagement, create viral network effects, and seamlessly support lead generation.  Illustrated though case studies of Globacore’s 2013 work for clients including Honda, AT&T, BNY Mellon, Ebay and Intel you will learn the real world effects of applying game theory to communicate brand stories… also a little bit about recreating an 80’s video game with a Kinect, Oculus Rift, Wahoo Kickr, and an iPad.