FITC Toronto 2015

2015-04-12 00:00:00 2015-04-15 00:00:00 America/Toronto FITC Toronto 2015 A three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto


A common problem when developing software for clients is that they’re not sure what they want, but they need to know how much it’ll cost and how long it’ll take before you even start. Things get worse when you add misconceptions around projects finishing when the software is ‘done’, and the buzzword free-for-all that is our industry (scrum-masters, we’re looking at you).

Overcoming these challenges means knowing how to integrate an agile workflow, sell it to clients and then manage it so the whole thing doesn’t come off the rails and end in tears. This talk is based on knowledge from working with several agencies and their various flavours of agile implementation, from the tepid to the extreme, and how the industry can start working and communicating to get clients on-board.


Better understand, utilize and communicate agile techniques for client work.

Target Audience

Digital practitioners moving to or using an agile process

Five things audience members will learn

  1. Differences of using agile for client work vs. internal product development.
  2. Techniques for estimating an agile project.
  3. Selling clients on the uncertainty of agile development.
  4. How to avoid fixed scope, fixed cost projects.
  5. Some major agile shortcomings and how to compensate.