FITC Spotlight UX (Online)

2021-07-15 00:00:00 2021-07-16 00:00:00 America/Toronto FITC Spotlight UX (Online) Join us for this exciting online event for designers looking to extend their UX skills. Online FITC Online



“That’s great, but how do I convince my boss?”

It’s one thing to know what your organization should be doing, but that’s not always enough to convince the people who sign the checks. How do you get them on board? In this talk, David Dylan Thomas, author of Design for Cognitive Bias, will talk about the biases that drive organizations to make counterproductive and sometimes unethical choices, and what we can do about it. You’ll come away with a greater understanding of how to fight bias with bias to navigate some of the risk-averse, short-sighted, and poorly-incentivized habits organizations and clients often fall into.


Learn how to fight the good fight using the lessons of cognitive bias and decision making.

Five Things Audience Members Will Learn

  • How to change behaviour even if you can’t change minds
  • How to create metrics that motivate better behaviour
  • How to get folks to adopt ideas when just stating the facts isn’t enough
  • How to get folks to take a risk in risk-averse organizations
  • How to get folks to adapt change into budgets and project plans

Target Audience

People who want to advocate for change in their organizations but don’t know where to start.