In this session Evan Roth will be discussing the implications and importance of viral media as it relates to the arts. He will be introducing the principles of “lazy like a fox” and “releasing early, often and with rap music” as a way to seed free culture ideals in popular culture. He will also be highlighting collaborations between unlikely communities and showing what is possible when graffiti writers and computer hackers start hanging out more often. Projects to be presented include White Glove Tracking, the EyeWriter, L.A.S.E.R. Tag, Graffiti Analysis and Graffiti Markup Language.