FITC Amsterdam 2011
DesignDevInspire
  • 2011-03-08 00:00:00 2011-03-09 00:00:00 America/Toronto FITC Amsterdam 2011 Amsterdam FITC
  • Amsterdam

Presentation

Overview

Note that this workshop is offered on the Pre-Festival Workshop Day (March 7) and therefore is only available to those who have ‘The Works’ or the ‘Pre-Festival Workshop’ ticket.

This full day workshop is a complete guide through the process of starting a design business, setting your rates, getting clients, managing projects, marketing your skills, working with employees, and looking to the future for continual growth. You will learn from hands-on activities, anecdotes and advice from several successful interactive studios, and several worksheets that will allow you to keep using what you’ve learned in the workshop when you get back to your studio!

Outline:
DEFINING THE PROBLEM
– About This Workshop
– Introductions
– Problems We Face
– Personal Experiences

PLANNING YOUR BUSINESS
– Business Planning
– Defining our Business

PRICING YOUR WORK
– Pricing Models
– Setting Rates
– Financial Management
– Understanding the Basics of P&L

SALES / NEW BUSINESS
– New Business
– Understanding the Client

SCOPING A PROJECT
– How to Scope a Project
– Quality Triangle
– Determining Profit Margin

PROPOSAL AND PROJECT PRICING
– Writing a Proposal
– What is an RFP?
– Pricing a Project
– Estimate vs. Proposal

UNDERSTANDING YOUR LEGAL RIGHTS
– Intellectual Property
– Understanding Defamation and Privacy
– Work-for-Hire
– Contract Law

MARKETING AND SELF PROMOTION
– Marketing 101
– Promoting your Studio/Yourself
– Writing a Press Release

MANAGING THE CREATIVE PROCESS
– Project Management 101
– Essential Tools
– Time Tracking
– Working with a Team

RESOURCE MANAGEMENT
– Resource Management
– Keeping Morale Up
– Meeting Etiquette
– Dealing with the Naysayers
– Hiring your First Employee

ORGANIZING AND ARCHIVING
– Keeping Organized
– Setting Standards
– Maintaining an Archiving System

PLANNING FOR THE FUTURE
– Establishing Continual Growth
– Defining Exit Strategies

Audience:
Creative studio owners, freelancers, consultants, project managers, and business developers.

Handouts:
Too numerous to mention, basically almost a real book full of worksheets and cheat sheets, about 55 pages in total!

Computer Policy:
To keep prices this low, this workshop is bring-your-own-laptop.

Presented by: Rich Media Institute