Overview
A lot of HKI members started off as Flash developers, which over time evolved into making rich web experiences in HTML / Javascript. While the advertisement industry is shifting toward more tangible experiences David and Guillaume are trying to apply their expertise into more diversified digital targets including AR / VR, projection mapping, physical installations and so on. They will try to explain visually how this transition is exciting for them and why it feels so natural.
Objective
To showcase the history of HKI while focusing on this change of context and technology.
Target Audience
Creatives, creative technologists, advertisement
Three Things Audience Members Will Learn
- Who HKI are 😀
- How similar web experiences and physical installations are
- Also how different they are
