2012-09-27 00:00:00 2012-09-29 00:00:00 America/Toronto SCREENS 2012 SCREENS is dedicated to covering development for mobile devices and operating systems. Consumers are increasingly using mobile devices to access websites and applications, and companies are taking notice. Through two days of presentations, demonstrations and panel discussions, as well as an optional day of workshops,… Toronto FITC Toronto



This session will look into the design (UI and UX) of a mobile application and how to apply a number of key principles to make it frictionless. Given the variety of screen sizes and the difference in context between phone and tablet usage, the design of a mobile application must be driven by the understanding of key use cases. Martin Dufort will provide the idea behind the Teflon paradigm to ensure a frictionless and engaging mobile experience.