Overview
Working on Google’s twenty-year-old flagship product comes with unique opportunities and challenges. Everyone wants to craft interesting, novel experiences, but how do we do that when shipping broken experiences is not an option? How do we balance stability with innovation, caution with daringness?
This talk will walk through the ideation, concept validation, user testing, and live experimentation process at scale.
Objective
Learn about the iterative, data-driven UX methodology at Google Search.
Target Audience
Anyone interested in UX and product development processes.
Level
Beginner
Four Things Audience Members Will Learn
- Challenges and considerations in building features for a mature product
- Iterative prototyping
- Making data-driven decisions in a creative process
- Types of user testing and the appropriate tools
