This presentation will take a look at the processes, benefits and challenges of creating commercial and personal work the context of a small motion design studio.
We will look to how smaller in house experiments can lead to bigger commercial ideas and I will go through some of Iamstatic¹s latest projects to illustrate how we approach a job from inspiration to sketch to storyboard and the final edit.
We will look at a number of motion pieces, broadcast spots and music videos and how each project is important in the evolution of our studio practice.
Who this presentation is for:
For people interested in motion, who are curious of how a small studio¹s process and approach evolves from project to project.
What attendees will walk away with:
The audience will walk away with an examples of how one idea can evolve into another and how even mundane experiences can inform larger goals.