Spotlight: UX/UI 2018

2018-05-10 00:00:00 2018-05-11 00:00:00 America/Toronto Spotlight: UX/UI 2018 5 amazing talks. One afternoon (1pm to 5pm) User experience / user interface design – UX/UI– the art of creating an enjoyable and easy to use experience for the end user, has exploded onto the design and development scene as we continue to make technology… Toronto FITC Toronto



What could put your project at risk of failing? Do you (or other stakeholders) have assumptions that are wrong but go unchallenged until the actual project delivery? Validating your assumptions early ensures you’re designing and building the right thing. What’s an easy way to do this? Think back to high school science class–you can create a hypothesis, test it, and learn from it!

Hypothesis driven design has its roots in the scientific method, but is being used more frequently in design practice, playing a key role in methods such as Lean UX. This talk will go over how to get started with design hypotheses, and its benefits.


Attendees should walk away with an understanding of hypothesis driven design, and how it can benefit their design work.

Target Audience

Designers/developers/product managers interested in finding out if their assumptions are right or wrong.

Five Things Audience Members Will Learn

  1. How to identify the assumptions that your design is based on
  2. How to define a hypothesis
  3. Methods to test your hypothesis
  4. How to apply the findings to make your designs more awesome
  5. Case studies and strategies