FITC Toronto 2023 // Online

2023-04-17 00:00:00 2023-04-19 00:00:00 America/Toronto FITC Toronto 2023 // Online Join us for a professional celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Online FITC EST Online

Replay

Presentation

How We Created The NBA Pixel Arena: The Future Of Fandom

April 18 2023, 2:55 - 3:40pm EST Room: The Main Hall

Overview

The NBA and Google partnered with Jam3 & Media.Monks to build an immersive, multiplayer 3D world inside the NBA app designed to engage the next generation of fans.

Inside Pixel Arena, fans can customize their avatar in futuristic street-style looks, reenact legendary NBA plays and play battle royale mini-games against other fans to unlock new exclusive merch.

Watch the trailer before anyone else here.

Objective

Showcase how the Jam3 and Media.Monks teams collaborated to create one of the biggest digital experiences of the year.