Overview
Brands and products today, more than ever, differentiate themselves in the market through delivering better user experiences than their competition. Most frequently, the entire burden of user research falls within the product or design orgs where a relatively small number of UX researchers are tasked with talking to as many users as possible and synthesizing their learnings for the rest of the company. But does this approach to UX research and product development leave tons of valuable knowledge about users locked within other parts of the organization?
At Atlassian, Zuzana helped pilot a program in which a pre-sales helped product teams learn more about their users, faster. The pre-sales team captured key insights that influenced users’ product selection, purchase decisions, and their in-product activation. In this talk, you’ll get an inside look at the why and how of capturing product feedback using your existing customer-facing teams as well as lessons learned from implementing this program.
Objective
Inspire attendees to look within their own organizations for untapped sources of rich information and use it to design and build better products.
Target Audience
Everyone who cares about designing and building products their customers will love.
Five Things Audience Members Will Learn
- How to best leverage and collaborate with customer-facing teams to continuously improve your products and services
- Why relying on data alone can lead to unexpected outcomes
- Human-centered design best practices
- Lessons learned from implementing user feedback loop at Atlassian
- How to leverage collaboration tools to capture and share user insights
