Having access to some of the biggest toys in the world is one of the best parts of working with large clients. But, knowing which platforms to incorporate into a campaign, and how to architect a solution to not just support, but take advantage of them can be a complicated task. CP+B tech leaders will explain some of the current options for large scale interactive digital out of home executions, with insight into a few executions we have overseen. Lo-fi and homebuilt executions are also possibilities, and often are potential endeavours for students or teams interested in speculative projects.
This session will go over all of the possible options today, as well as look to the near and distant futures as we wrap up with some ideas we have on our wish list.
This presentation is valuable for anyone looking to expand their interactive perspective beyond the two-foot experience and includes discussions on mobile applications and large scale digital signage.
Attendees will walk away with insight into how to approach Digital Out of Home technologies, key considerations in the execution of larger scale projects, and creative inspiration on how anyone can help leverage DOOH concepts in their own projects.