Overview
Creativity isn’t about having the answer. It’s about having the nerve to keep seeking the right question. In a landscape obsessed with verification and optimisation, the breakthrough lies in the persistence of staying with the question a little longer, the simple, stubborn desire to go a little deeper, and a little bit more with the feeling than the data. That’s what pushes past what’s proven into what’s possible, what turns iteration into intention, doubt into direction and losses into wins.
Join Lavinia Keller, Creative Director at Amplify, for a look behind the curtain at the rewarding, uncomfortable, deeply human work of leading with creativity. From instinct to insight, experimentation to experience, magic to momentum, this is a talk designed to leave you creatively braver than when you walked in.
Objective
How to turn ambitious ideas into global impact by creating meaningful touchpoints at the
intersection of creativity, technology, and human behavior.
Things audience will learn
- Human psychology as the blueprint for tech experiences
- Craft as resistance in an age of automation
- The art of perception and potential
- How to stay hungry when things pile on your plate
- Bringing ideas to life without compromising creativity