Overview
In this session, Mike Woods & Simon Conlin will explore the frameworks behind award-winning immersive experiences and real-time projects that deeply resonate with audiences and stand out in today’s saturated creative culture. Drawing on work spanning interactive experiences and brand activations, Mike & Simon will unpack how strategic storytelling, craft-focused design, and emerging tech combine to shape work that resonates on a human level and why this matters for creatives and technologists alike.
Objective
How do you build creative work that doesn’t just showcase technology, but meaningfully connects with people?
Five Things Audience Members Will Learn
- Insights into immersive storytelling via creative technology
- How to structure projects that balance innovation with emotional human connection.
- How to harnessing strategic brand context.
- Practical methods for brand activations
- Tips on leading collaborative teams toward impactful creative tech
Target Audience
This talk offers actionable insight for designers, developers, and creative technologists looking to elevate their craft through technology and storytelling