Screen portals and navigation spaces are becoming virtual “places” to browse, play, communicate, and watch. And in these new spaces, different media can overlap, with TV entering the game space, and games moving to the TV space.
“Being there” is key.
The blending of all these media forms converging brings opportunities for new types of content, as well as new kinds of advertising and promotion.
Who this presentation is for:
Creatives, creative managers, producers in the TV, Games, or Web space
What attendees will walk away with:
A different perspective on where new media is going, and sense of the importance of good interface design in the process