FORM 2016

2016-06-13 00:00:00 2016-06-15 00:00:00 America/Toronto FORM 2016 Get inspired by some of creative technology's foremost innovators, and up your professional creative game at this two-day celebration of the best in design, web, photography, media and craft in creative tech. Chicago FITC Chicago


With a background in performance and a deep curiosity for human experience, Traci Sym of Skylab Architecture likes to be uncomfortable and so should you. She has spent a couple of decades designing exhibitions, installations, interactive media and now architecture for some of the world’s leading institutions and brands. She wants you to know that it doesn’t matter what’s next, it matters that we are animals.


To challenge you to stop making things easier for everyone.

Target Audience

Skylab’s practices are highly interdisciplinary and relies on the perspectives and expertise of many diverse minds and guts. Though their methods are based in experience design and architecture, the themes of this talk are centered on the fundamentals of the human experience and the archetypal ways that they interact and innovate. The talk is therefore intended to appeal to a general audience.

Assumed Audience Knowledge

A general knowledge of what if is to be a human in the 21st century is appreciated.

Five things audience members will learn

  1. Feelings are awesome
  2. Intuitive design is nuanced
  3. Strangers are important
  4. Audience matters
  5. Technology means more than you think