Overview
Growing a global customer base is best done by leveraging strong relationships with roots in the region. It is important to find partners that share your vision for growth and who are invested in taking it to fruition.
The East Asian market with their massive populations, mobile phone ubiquity and mobile-centric lifestyles present the biggest opportunity for mobile app innovation as sales of smartphones increase. The OEMs are focused on East Asia as well as Latin America as the regions with the biggest populations looking to make mobile device buying decisions over the next 5 years as their infrastructure and access to global technology improves.
The challenge of entering new global markets is understanding the use cases of your technology given the unique culture and specific circumstances that surround that population.
