Overview
Business sophistication has become increasingly critical for survival in the Flash industry.
Zoubin Zarin will look at some of the business challenges faced by independent freelancers, specialized Flash studios, or autonomous Flash departments.
Among topics discussed, will be market positioning, specialization, promotion, reputation building, networking, awards, qualifying prospects, business to business marketing insight as it relates to rich media production.
To help gear this talk to more of an execution and production based audience, the talk will be delivered in an informal manor, using personal experience to give perspective into material discussed.
