Experience Design: when motion graphics meet emergent technology and architecture to create interactive spaces of physical and virtual realities. Unlike traditional branded environments, these new spaces are intelligent and immersive. Using technology, they re-imagine how rich media content is created and delivered. This session will explore the potentials and possibilities of these smart, interactive spaces of play.
Anyone interested in the design and future of branded experiences.
Knowledge of what experience design is, and how it impacts design thinking and branding.