Overview
In a world of metrics and methodologies, UX designers and researchers often struggle to advocate effectively for users. This talk explores how strategic storytelling can transform research insights into influential narratives that drive better design decisions. Through personal anecdotes and practical examples, I’ll demonstrate how stories bypass resistance, build empathy, and elevate the designer’s voice beyond organizational hierarchy.
Drawing from both cross-cultural experiences and professional UX practice, this session will provide actionable frameworks for crafting stories that stick with stakeholders long after the meeting ends. Attendees will leave with practical techniques to transform their approach to sharing user insights and amplify their influence across their organizations.
Objective
To equip UX designers with storytelling techniques that increase their organizational influence and advocacy effectiveness.
Things Audience Members Will Learn
- How to transform research findings into memorable narratives that influence stakeholders
- Techniques for using personal stories to create relatable metaphors for complex user needs
- Methods for identifying and crafting the right story for different organizational contexts
- Ways to balance data with narrative to build credibility while maintaining emotional impact
- Practical frameworks for incorporating storytelling into standard UX deliverables and presentations
Target Audience
UX designers and researchers who want to increase their impact and influence within their organizations.
