While current smartphones have made it easy for us to communicate with each other, the focus on apps has diluted the channels through which we communicate, complicating how we connect. What if we think about communications, taking photos, and using location services from the ground up to be social? As mobile platforms remain fragmented, building out great native experiences that behave this way will get harder. We will discuss how to create these experiences that we are anticipating by going over practical design and development approaches on integrating social into iOS and Android. In addition, we will review what makes the current generation of great social apps work in design and development, and also what we can do to fix what doesn’t. This presentation is for beginner to intermediate level audience.