Overview
AI already helps us do more or do the same things faster, but what’s that going to mean for our industries? An explosion of content, companies gleefully describing a hellscape called “infinite marketing” and privacy bashing “custom campaigns”. The sheer volume will accelerate the blandness of the design and content we encounter, what Alex Murrell describes as the Age of Average.
How can a brand succeed in a world of infinite meh? How do we need to evolve our work, and maybe our definition of creativity to stand out? If AI is the cause of this problem, can we also make it the solution?
Objective
Give participants the context and insight they need to evolve their work and better communicate its value.
Things Audience Members Will Learn
- How AI can be used to create new creative outcomes
- See experiments we’ve conducted to find the best use-cases today
- Understand how brands and creativity are about to get a lot more important
- Discuss in practical terms how creativity will need to evolve in the coming years
Target Audience
Creatives looking to hone their craft, and more senior advisors looking to understand this change and how to deal with it
