Overview
So you’re looking for ways to drive up those user accounts, capturing more private data no matter the cost… muahaha <evil laugh>! You’ve come to the right place, learn from the best dark UX case studies out there and what contributes to a culture of good UX so you can stop those practices immediately. Hooray for short term gains at the expense of long term customer loyalty and fandom.
Objective
Help businesses and designers set the right measurements to get the right results
Target Audience
UX designers, business leaders
Five Things Audience Members Will Learn
- Case studies of unethical design decisions
- Who contributes to unethical design decisions
- What contributed to those unethical design decisions
- How to pick metrics to produce the right results
- How to create the right culture to foster good design decisions