The first day keynote at Adobe MAX was focused on creativity and was filled with a pile of updates and announcements. In case you didn't watch the live stream and weren't on Twitter here's a summary of the announcements with a bit of opinion mixed in for good measure.
One of the most important bits that will probably play tightly into the Day 2 keynote is the release of Flash Player 11 and AIR 3. Probably the biggest part of this release is the inclusion of Stage3D. Details here: Announcement
The next major piece of the puzzle is the Creative Cloud which essentially looks to be a subscription service for nearly every piece of Adobe software from desktop to device applications with a healthy dose of cloud infrastructure to tie it all together. Pricing will be announced in November with a full release next year. They are promising "attractive pricing". Details: https://creative.adobe.com/
As expected there is a continued focus on putting AIR on any device with a screen, particularly TV's. Samsung, LG & Tivo are all releasing products with support. Press Release
Adobe also went on a buying spree, picking up Nitobi, makers of PhoneGap and TypeKit the defacto webfont service.
Information about the acquisition of Typekit:
Adobe Digital Publishing Suite, the solution they created for publishing magazines created with InDesign to iOS and Android tablets is getting a new version dubbed Single Edition. The idea here is that for a reasonable price you can release a one-off publication such as a self-published book without paying the much higher fees that the full enterprise solution costs.
They showed two sample publications, a piece created by Eric Natzke about his work and process as well as a magazine called Ease Out that had a story about Mario Klingemann in it. @Mesh says these will be out next month. We'll be sure to mention them here.
Related to the Digital Publishing Suite news, Woodwing, an enterprise solution for managing InDesign/InCopy throughout the entire publishing workflow, is moving to use Digital Publishing Suite instead of the proprietary solution they started out with. Press Release
They've released Preview 3 of Adobe Edge. This version includes some basic programming/interactivity support.
Finally, they showed off a little demo of an app running on an unnamed Samsung tablet with touch pressure sensitivity for stylus use. Very awesome.