FITC Toronto 2009

FITC Toronto 2009

A design and technology festival

April 25-28, 2009


Back to Presentations
Carlo Blatz
Feed the Experts: A Sneak Peek Into the Treasure Chest of Creativity
April 26 2010 , 10:00 - 11:00am
Tom Thomson
Web Dev


The shoemaker’s son always goes barefoot… but the website of a multimedia agency must be state of the art!

Whenever a creation is labelled extraordinary it’s because it overwhelmed people with creativity. Carlo Blatz presents the outcome of three months brainstorming and another several months work to create the new Powerflasher website V3.

Their unit Labs tested new ways and techniques to be creative and Carlo will share the results of this agile development. Many concrete examples like augmented reality will help the audience to understand the process of creativity, the technical background and work flows on “the shoemakers sons shoes”.

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