Tristan’s work focuses on making new and foreign technologies feel familiar and human. After joining the Google Creative Lab in 2009 as one of the group’s first twenty employees, he created Google’s first national TV spot, Parisian Love, which aired during Super Bowl XLIV.
Since then, Tristan has worked as a copywriter and creative lead on campaigns for Search, Translate, and Chrome, and on brand architecture for Google [X] initiatives like Project Loon and Project Wing. Most recently, he helped lead the first major brand campaign for the Android operating system.
He splits his time between New York City and Palo Alto.