Roman is co-founder and strategic director at Vruchtvlees. He founded the agency with Michael Danker and Rindor Golverdingen in 2007, after realizing that graphic design could play an important role in the digital world. Rooted in the tradition of Dutch Design, Vruchtvlees finds the balance between high-quality design and smart digital code.

For more than 10 years Roman has realized the goals and ambitions of a wide range of international clients. With a background in graphic design, Roman addresses complex issues using the design thinking method, which means starting from an overarching vision to create positive online and offline experiences. Working from the inside out, he builds strong brands and online strategies that result in value, growth and impact.