As the EVP for Viacom Velocity, Creative and Branded Content, Niels is responsible for the ideation and execution of branded and partner integrated marketing creative content across the VIACOM Music and Entertainment brands, including MTV, VH1, Comedy Central, SPIKE and LOGO
Prior to this his role at Velocity Niels served as the executive vice president, consumer marketing and executive creative director – Spike TV, where he lead the marketing and creative teams for the SPIKE brand.
Prior to SPIKE, Niels was the senior vice president and world wide creative director at Nickelodeon, where he oversaw all creative for Nickelodeon globally, as well as creative for Nick International out of London and Sydney.
Throughout his career, Niels has received numerous awards for outstanding marketing and creative, including being named to Electronic Media’s Top Ten Marketers in the Entertainment Industry. He holds a B.A. degree in Broadcast/Film and Communications from Boston University.