Max Burton founded MATTER in San Francisco in 2012. His company focuses on experience design and product innovation. Max has worked as a product, interaction and experience designer for more than 2 decades with much of his recent career delivering new consumer products and services enabled by emerging technologies. Prior to forming MATTER, Max was the global lead for product design at frog, the creative director for tech lab, at Nike, and the VP of product at smart design in New York. He has a master’s in industrial design from the Royal College of Art in London and a bachelor’s in industrial design (engineering) from the Manchester Metropolitan University. Max’s work has been exhibited at the Museum of Modern Art in New York, the Design Museum in London, the Cooper Hewitt in New York and the Chicago Athenaeum. His work has received numerous IDEA design awards, and he holds 13 patents. Max is also an Adjunct Professor at the California College of Art and a member of the industrial designers society of America (IDSA).