Marc Binkley is the Social Media Manager for Canada’s largest sporting goods retailer Sport Chek, which is part of FGL Sports. Responsible for developing and implementing the retailer’s social engagement strategies, Marc plays a pivotal role in furthering the company-wide initiative of digitizing the retail shopping experience, both in-store and online. He is an industry expert in fostering brand awareness, generating traffic and driving engagement through the development strategic and relevant content, all in an effort to deepen the brand’s connection to its customer. Marc’s role at Sport Chek is currently focused on helping the retailer shift from a campaign driven to content focused mindset, helping accelerate customers through to loyalty on their purchasing decision journey.
Before joining FGL Sports, Marc founded the Social Media for Business certificate program at Mount Royal University, in Calgary, Alberta. During that time he also ran his own social media brand strategy consultancy firm called Sleeping Barber. Outside of the office, Marc spends a lot of his time reading about branding and innovation, plays hockey, skis and rides mountain bikes and looks forward to cooking Saturday morning breakfasts with his wife and two girls.