Based in New York, Kendrick is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses, across all platforms, serving over 100 million households.
Over the past five years, he’s lead the creative team through the development and implementation of new brand strategies for both BET and Centric networks, resulting in eye-popping redesigns and award winning promo and marketing campaigns yielding history-making, record-breaking results.
Prior to joining BET Networks, Kendrick was vice president and creative director, on-air brand for Comedy Central. During his tenure he lead the network through two successful, innovative re-designs and oversaw the branding for the network’s multi-platform initiatives, garnishing numerous international PromaxBDA Awards helping to propel it to a top 10 cable network.
Between stints with Viacom, Kendrick was the founder and creative director of Branded for Life, Inc. In that role, he was the creative brand consultant on projects for several television networks, including FUSE, Disney XD, Bravo, VH1 and the launch of Comedy Central International in Poland, Germany, Italy and the Netherlands. Before that, Kendrick was founder and creative director of broadcast design agency, Reidesign.
Kendrick recently served on the PromaxBDA board of directors and has conducted several lectures on network branding worldwide including Europe, India, China, South Africa, Dubai, Israel and Australia and has won numerous PromaxBDA and TELLY Awards throughout his career.