Jessica Pellow is the driving force behind Edo Japan’s next chapter of innovative marketing – transforming a regional favourite into one of Canada’s fastest-growing QSRs. As VP of Marketing & E-commerce she’s led a complete revitalization of the brand, from a nationwide identity refresh and digital loyalty launch to the bold creative platform that’s fueling Edo’s expansion into new markets across the country.
Edo’s latest campaign pushes the boundaries of how tech and storytelling intersect. Working alongside agency and production partners, Jessica helped bring to life a surreal, dream-inspired world where AI served not as a shortcut, but as a creative instrument guided by human vision. The result is a campaign that feels unexpected and resonant, striking the right balance between experimentation and brand-building.
With deep expertise across retail operations, strategic design and brand development, Jessica is known for her ability to lead complex change while unlocking creative thinking at every level. Under her leadership, Edo is scaling toward over 500 locations and redefining what it means to be a modern Canadian QSR brand.
