Jason Peterson is a master of black and white street photography.
Drawing inspiration from urban landscape and the human condition within it, Jason manages to capture moments that are sharp in clarity and alluring in contrast. Negative space is used effortlessly and the faceless subjects flow perfectly in each image.
Influenced by iconic photographers of the past, Jason creates smooth and powerful compositions that breed a dark and mysterious fantasy.
For more than 20 years, Jason has been igniting cultural conversations across all media, including digital, television, print, content and brand identity. Jason is responsible for creating and overseeing integrated campaigns for Reebok, NBA, Coke USA/Japan, Heineken, Ford, GM, McDonald’s, StateFarm and many more. He is currently Chief Creative Officer of Havas Worldwide.
Beyond mainstream brand building, Jason has been tapped by some of the world’s leading brands (e.g. Dom Perignon, NHL, Chicago Bulls, Bloomingdales and Volvo) to collaborate on social campaigns based on his signature black and white photos and nearly half a million Instagram followers (@jasonmpeterson).
